Just because you know that Facebook has a great extent of reach to your business’ target market doesn’t mean you’ll just get a go and dive head-first without testing the waters. This is always the sad thing for most businessmen looking too far ahead without attending to the present concerns first. More so, if you’re trying to get involved in the social media game.
Social media is a busy trade where only the best get noticed. Facebook, for example, consists of a wide variety of business trading that you have to compete with and win against. And, you can never go out winning if you’ll just start off without considering the circumstances you may be facing afterwards.
Time and again, there are business marketing campaign in Facebook that went downhill. You can tell in the amount of fans they have, the wall interaction the site presents and even the “like” counts from members. Not having the right perspective on your marketing approach will surely do damage to your business in the end. These mistakes are absolute and, when done in unrestricted manner, would blow your social network campaign out of proportions. As they say, prevention is better than cure, so it is better to be equipped with information on the basic mistakes you should avoid when launching a social media campaign than sulk in campaign mishaps afterwards.
“All by myself”
No, a theme song won’t really cause damage to your campaign, not if it’s out of tune. Mishaps will happen if you put the whole campaign in your own hands alone. Just because you’re after cost-saving measure, it doesn’t mean you have to tackle the whole job yourself.
Remember that you’re hiring someone who is a social media expert. They will provide you with the best campaign launch according to your demands and business needs. Sweating the technical stuff alone could not just take a hold in your campaign but might also cause some errors in the end. Next thing you know, your cost-saving action could just backfire and you would have to pay for additional amounts just because of the wrongs your whole campaign has turned into.
No target audience
This concept is plain silly since you’re starting an ad campaign all for the purpose of attracting your target market. Your campaign will rot if you exclude your market out of the whole process. It is a fundamental step to first know who your target clientele is in order to launch a successful campaign.
Even real-life ventures take a cue on the value of planning to have a better turn-out. Expecting for things to just go the way you want is not much of a smart thing to do especially if you’re dealing with the external components of your business where you don’t have downright control.
A plan will give you a peek on things to come, equip you with proper information you may come across, prevent you from committing mistakes that would be detrimental to the whole campaign and enable you to act upon occurring problems. This will give you a good heads-up and would not endanger your resources to waste later.
One Show Only
It is never a good bargain to advertise one time. You’ll be losing a lot of your customers faster than earning a good profit from it. Campaign is a continuous process to display, present, and make the online populace know of your site’s existence. Researchers have shown that for better retention and recognition, one should see a campaign more than six times. Frequency is the key to a successful social network campaign.
It is always a hassle in your social media actions to be committing mistakes in the process. Yes, you learn from these mistakes but it is always better if you don’t commit mistakes at all. In the end you will only want the best campaign results for your business. And, what better way to achieve it than avoiding the critical mistakes that might hamper your rise towards business success.