Yes we regard Facebook as one of social media’s most effective platforms. Factors like the extent of reach it provides and the easy relay of interactions gives Facebook better regard into filling as a medium to exert our social media endeavors. But there is another facet to Facebook that will perhaps undermine its capacity as a social media anchor. For some reason Facebook Marketing cannot cash-in on the desired outcome in due time. There are many important factors that you have to consider to achieve better FB marketing turn-out.
One basic consideration is to never put up deep campaign content. Deep context will easily bore users and would only result to not so good marketing outcome. Lightweight ideas can spur interest rather than exclusively presenting word facts. You will have to cut down a viewers’ time spent on reading your page content. Don’t make them skim through factual but deep information that is out of their interest to start with. There are so many factors that initiate Facebook as an ineffective medium to carry out marketing actions. Here is a lowdown on some of the features that undermine the capacity of the social network to reap good marketing yield.
Clouding of Application In One Tab
You may have considered putting on all of your FB applications in one tab to generate easy click-through process. But you fail to consider a user’s viewpoint that is essential to the purpose of your marketing page. By clouding all applications in one, you are actually constraining them in seeing the application. A long application listing will prompt a visitor to close the tab down and change to more accessible pages. One application per tab will ease out the navigation steps for every users’ benefit. They won’t be shifting into the next fan page as soon as they feel like they’re having a hard time navigating through applications piled into one tab alone.
Sweepstakes Don’t Result To Better Turn-out
After a barrage of promotions, raffles and incentive-laden programs conversion rate is still below par. Take it as a cue that most of these efforts serve to shallow, unengaged users only after the prizes. They are not really interested in what your page is trying to present. This can be a double-edge sword to every social media marketing associate. Yes, you can attract loads of users but most of their interest lies on the prizes via your sweepstakes promo. You set a different tone for your page as you will be regarded as a social network trendsetter but never adept in delivering credible and useful facts.
Photos and Video Promos Can Be An Offside
Photos and Video contests should be relevant to the page you are handling. This kind of propaganda can work with photography and travel brands. For others? You may have to squeeze some juices to find other ways to attract visitors. Other than relevance, it takes labor to moderate and manage every submission entry as you want to extend the aura of considering every possible posting also.
Like Feature Isn’t Likeable
Most pages have like features that spell out your access to the page itself. In order to navigate through the FB account, you first have to click Like. This has a 50% drop off rate that will prompt visitors to abandon your page and find other ones that will give them more leeway.
What Really Works?
Facebook marketing thrives on ad linking through easy navigation processes. Marketing should be done in a more casual tone and not on the greedy, aggressive measure of painstakingly bombarding a user to avail what you are offering. Status comments and likes can definitely win an enormous account of interaction.
A marketing action is updated and regularly takes account of other sources also. More importantly, there is an established engagement where fans can relay and offer input. Try to avoid deep contextual content but not go overboard by injecting silly whatnots also. Balance!
The key here is to provide a fresh, updated and easy fanpage access for every visitor to check and follow. Next thing you know, online users are interacting with the page the same way as they interact with their friends.
Need help with Facebook marketing? Outsource to a Facebook virtual assistant. They know exactly what works well and what may be set aside in using Facebook as an online marketing tool.