More than 500 million active users of Facebook are collectively spending much of their time sharing detailed information about themselves on the platform. Information such as dislikes, interests, and their preferences are posted on this site.
This is the reason why advertisers are doing their chance to reach Facebook users and visitors with their targeted ads. In fact, Facebook was hailed as the No. 1 website to provide “valuable targeted audiences,” according to the survey conducted by Myers Publishing LLC. Advertisers.
Despite this popularity, advertisers on Facebook are still in its beginning stages. As compared with the paid-search market which is still rapidly growing, thus, it has already reached the worth of nearly $14.6 billion in the year 2009.
One difference between paid-search market and Facebook is the approach used in targeting users. Advertisers on Facebook target users based on their “likes” and “interests” as opposed to targeting ads to users’ search queries as what paid-search market utilize.
Nonetheless, search marketers have some leverage for most of the skills and techniques of a successful search marketer can be translated into the skills required to build winning campaigns on Facebook. There are so many ways in which you can leverage your current paid-search skills on this popular site, the Facebook.
Getting started would be the greatest challenge you’re going to face. Here are some best-practices that can truly be helpful in making marketing clients jump into Facebook Ads.
- Focusing on “Likes” and “Interests”Likes and Interests shoulder the heaviest weight when it comes to Facebook targeting. Identifying your highest-performing paid-search keywords and using them in order to decode them into Likes and Interests on Facebook will give you a head start.Focus on words that are concerned on general topics such as themes rather than extremely narrow, product-specific keywords when beginning with a set of search or content network keywords.
A good example would be considering such terms as “backpacking,” “trail running,” “rock climbing,” “s’mores,” “campfires,” and other related activities under Likes and Interests, if you sell tents.
- Understanding Facebook’s Image Power Over Text
In order to make testing and tweaking ad copy a snap, search ads are supposed to be limited to a 25-character headline and a 75-character description. However, things are a little more complicated on Facebook. What’s the good thing about it is that images can be used in your ads.
Facebook users scan images and text quickly, and they are hastily flooded with updates and content. Your ad should therefore grab their attention right there and then. Aside from relevant offers, ads should be colorful and contain engaging images for it to grab the attention of Facebook users.
Often than not, winning images are not necessarily the most aesthetically pleasing; rather, they are the ones that grab the most attention. Avoid using borders to your photos that are contrasting with Facebook’s blue and white interface. Be experimental but be careful in the same way with how you use those images. Let your images be eye-friendly.
- Updating Your Ads FrequentlyWith an average of more than seven hours every month, users spend browsing on Facebook. Besides this, users should use effective Facebook marketing strategies. Indeed, they will be exposed to your ads. Thus, to keep Facebook Ads fresh and quality scores high, you have to update ad images and copy frequently.
Lastly, those that are early investors in Facebook will build institutional knowledge and skill sets. Facebook virtual assistant can be a great help in Facebook management. Eventually, this will result in higher returns over time. Being a search marketer gives you some incentives you can take advantage of and apply to Facebook’s platform. The technique is to understand the differences between paid-search market and Facebook’s advertising campaign and make some modifications out of it. If you fuse the things you have learned from the two platforms, social marketing success is in your grasp.